My name is Aimee Edwards, I'm a journalist, writer and unapologetic sports obsessive.

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Over the last few years I’ve had a front-row seat to how the industry really works. I’ve interviewed CMOs, rights holders, streaming executives, sponsorship leads and creative minds who shape how sport is funded, broadcast, promoted and experienced.

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And somewhere between the press boxes, strategy meetings, late-night transcripts and broadcast rights breakdowns, I realised that the most interesting part of sport isn’t always the game, it’s the deals behind it that keeps the teams lights on.

 

That’s why I created Sponsor’s Brief. A space for the people who work off the field. The people making decisions, signing the deals, shaping partnerships and influencing how sport evolves.

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This isn’t a fan site. It’s not match reports or highlight reels. It’s the context, analysis and intelligence behind the sponsorships, broadcast strategy and commercial moves shaping global sport.

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If you work in this industry, or just want to understand it better, you’re in the right place.